Love-correct

Creative idea

When we experience something exciting we want to share it with our loved ones, and when we’re abroad we share these moments over text. This poster series conveys that falling in love with Slovenia is inevitable, as auto-correct insists on correcting “Slovenia” to “Love.” Making Slovenia and love synonymous. Thereby we share not only our experiences, but share love. Our friends and relatives are directly addressed by emotional texts—and are personally invited to experience Slovenia's rich and diverse culture for themselves. After all, you really can’t spell Slovenia without love.

Agency: Istropolitana Ogilvy
Authors: Nicoletta Gulíšek , Matúš Kollárik