»Tyler Durden (Played by Brad Pitt in Fight Club) got it right: “Advertising has us chasing cars and clothes, working jobs we hate, so we can buy shit we don’t need”. It will be interesting to see how the region is coping with the cultural, technology driven, change the industry is going through.«
Jari is the Executive Creative Director at SEK I Part of Grey, Helsinki. Having spent almost three decades working in design and communications in different parts of the world Jari moved back to his native Finland in 2013 and joined SEK I Part of Grey.
Originally educated as an industrial designer specialising in brand management Jari formerly founded the Brand Development agency Grow in Stockholm, Sweden, held a position as a Creative Director of Lowe Nordic and Lowe Brindfors in Stockholm, Sweden and worked as an Art Director at DDB in London, Munich, Vienna, and Los Angeles.
His over 20-year career spans involvement with international brand turnover projects and includes extended periods as a driving creative force behind revitalisation of several major global brands including: Audi, Saab, Lexus, Electrolux, Scandinavian Airlines and Helly Hansen.
He sits on GREY EMEA creative council and judges creative work on GREY Global Creative Council.
Jari is an adrenaline junkie, a free skier, kitesurfer and sail racer and he hates spam.