A new doctrine of fearless


Fearlessness has always been a cornerstone of creative success that is asked of us all of the time. Are we fearless in the work we are presenting, in the expectations, in our relationships with clients in the face of our failures...?

Leonard Savage, Chief Creative Officer at McCann Prague gave an answer worth thinking about: ‘’As somebody who saw the creative spirit of this region up close and all at once – you don’t have to change a single thing you do. All you have to do is keep being fearless. But maybe, a different type of fearless - cool, weird, odd, silly, fresh, unexpected, tragic, profound, or urgent.’’

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