Behaviour is what happens after you launch your idea

‘’It’s not mind-hacking. It’s improving our products, services, and campaigns with an inherent understanding of the people we are designing for.’’

That is how Lauren Kelly, Founder and Behavioural Designer at BehaviourStudio, described behavioural science, a valuable design tool that helps brands redefine what they do. Although behavioural science is focusing on what people do after the idea is launched, it can also be used to structure conversations and design decisions throughout the process.

Lauren joined us on the virtual stage to share 5 causes of unexpected behaviours based on the academic study of what people do, think, and why, and introduced us to BE-SOS, a framework that helps us mitigate those behaviours before they even happen.