One of these projects was a campaign for Heineken – The night is Young, which was sumbitted by Publicis Italy via Golden Drum.
The work was entered directly into the regional European round of judging thanks to the success of campaignat Golden Drum 2022.
All winning projects have gone through up to four rounds of judging (online, locally, regionally and globally) and this year marked a record year of growth in a number of ways. Alongside, a 36% increase in entries from last year, more companies than ever before submitted work and more countries than ever before were represented across the submissions.
At Golden Drum 2022, Publicis Italy from Milan was awarded the title Agency of the Year, for the third year in a row, contributing to the overall success of Publicis which collected the most points and was celebrated as the Network of the Year.
The best brand leaving a mark and receiving the Brand Grand Prix was Heineken. Eoin Sherry, the creative director from Publicis Italy behind the campaign The Night is Young, earned the prestigious title of the Creative Director of the Year, which was powered by Elan, enabling fast creativity also on the white slopes.
More about Golden Drum's partnership with LBB:
In 2022, Golden Drum extended its parnership with Little Black Book - all Grand Prixes won at the festival went directly and free of charge into the competition of The Immortal Awards. The company with the winning entry also received a complimentary membership to Little Black Book, providing entry to the Immortal Awards as well as the opportunity to take advantage of the full Little Black Book offer (est. value 1.200 €).