Did algorithms stole the show? And why do we need creativity?

Thanks to the algorithms, big brands can get in touch with people in different online and offline places throughout our everyday life. They are channeling consumers in a way that is efficient and effective, but that is also very cold.

So how do we get to consumers in ways that are meaningful for them? That is when creativity kicks in.

Jorg Riommi, Chief Creative Officer at Publicis Groupe Central and Eastern Europe referred to some amazing work to show our audience that creativity is the most valuable asset in business today: ''As creatives, we need to apply creativity to these new platforms to deliver ideas and engage people emotionally. That just makes it a very exciting time for us.''