Maybe it was not the right moment, but it was the ‘’it’’ moment


Álvaro Rodrigues, Chief Executive Officer and Founding Partner at Made Rio started a new agency to the Brazilian market in the middle of the pandemic. Today, he shared what he has learned so far on this crazy but lovely adventure, as he describes it:

  1. Forget what you learned.
  2. Learn to adapt.
  3. Opportunity to reimagine the business.
  4. Walk first, then you run.
  5. Learn to trust.
  6. Time to build relationships.
  7. Fear is a powerful fuel.
  8. Celebrate your milestones, even the little ones.
  9. You are locked, not your ideas.
  10. Dare to be David, not Goliath.
  11. Be thankful. Always.

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