Preparing for the worst doesn’t make you a control freak

We live in a world of labelling where people are quick to judge other people as well as companies and brands. As a result, everyone working with companies and brands should pay attention and try to identify holes that can turn into cause a crisis.

Oana Bulexa, Managing Partner at MSL The Practice shared 5 key areas where PR mindset can help you in today's business environment and highlighted: ''What we see is that consumers are more critical, dramatic, and interested. Doing a campaign and airing it just by common sense is required, but not enough anymore. We need to be way more empathetic and informed.''