Sonic branding is a necessity, not a luxury

With virtual sound assistants and podcasts on the rise, brands need to matter to the consumer’s ear too. That is when sonic branding – the intentional use of music and sound to create rational and emotional connections between people and businesses - comes in.

As Sietze Rademaker, Director of Sonic Branding and New Business at Amp.Amsterdam, explained: ‘’Every touchpoint with sound is a chance to reach the consumer. Sonic branding can improve brand recall, unify experiences, or articulate brand values and purpose.’’