Stories are the agent of change

There is a powerful movement arising as 74% of the mainstream audience globally wants to watch entertainment that brings people together.

Damien Marchi, Senior Vice-President of CSR Development at Vivendi introduced us to the cultural shift called Entertainment for Good. This new way of storytelling is here to highlight the causes that need that visibility and help people understand what is at stake and be at peace with making changes.

''Entertainment for Good is able to project a new norm and show the society how it could be. It provokes an urge and invites viewers to pursue their experience with action.’’