The Story Behind Our New Visual Identity

Goran Radinović, Founder and Creative Director at Aritmija, explaines the story behind the new visual identity of the 31st Golden Drum Festival. The idea was born in a jury room in 2023 where different cultures, social contexts, and values met, colliding through arguments, debates, and unexpected agreements.

Eye. Sea. You. – Creativity, the sea, and you.

Watch the video.