The trick is to do it even when you are afraid

Nowadays, competition is tough, others probably have more budget than you do, and people are just not interested anymore. Nobody sits at home to watch your ads, so whatever you do, you need to make it count.

So why don’t people do more of that? Why aren’t we seeing many daring campaigns?

Fernando Machado, Chief Marketing Officer at Activision Blizzard explained ‘’The main reason is that doing something which will get noticed and talked about requires a leap of faith. If it’s different then you have not done it before.’’

He revealed the recipe for success and shared 5 principles he has been using in his work.