There is a lot of beauty in a bad idea

We welcomed Jason Romeyko, the newest member of the Golden Drum Hall of Fame, on the virtual stage to ask him about changes in the advertising industry, global vs. local approaches, and fostering the culture of openness and creativity.

‘’The advertising has not lost its charm, but it has become difficult to find new talents and we’ve got ourselves to blame. Our industry needs to be more inclusive and flexible in terms of expectations. If we take all the fun out of our business, no one will want to work in it,’’ highlighted Jason and added: ‘’Our industry has to change!’’  

He reminded us that some of the best ideas happen when you let go, listen to others and allow freedom.