[YOUNG FRIDAY AFTERNOON: SPEECH] ADVERTISE LIKE PUTIN IS NOT WATCHING!

Daria Ovechkina and Anton RozhinCopywriters, Voskhod, Russia

If you already heard enough about how to “work hard”, “be creative”, “fail more”, “be brave”, “follow the trends”, “write manifests”, “believe in yourself”, “create storytelling”, “change consumers’ behavior”, “go viral”, “break the rules”, “don’t limit your challenges, challenge your limits”, “be crazy”, “think different”, “open to new”, “learn everyday”, ”find people who make you better”, ”drink Rose”, ”follow the dreams”, ”find inspiration in everyday life”, ”never give up”, ”don’t miss opportunities”, ”stay foolish” come to discover what it is like to do advertising in Ekaterinburg.

Never heard about Ekaterinburg? If Russia had balls it would be definitely based here. Daria and Anton live and work in this region. Now they are one of the most awarded creative team in Russia and want to share some of their principles. How people, culture, traditions, weather and politics become the slogans and creative ideas? In their talk Daria and Anton will tell what is “ural state of mind” and how to find inspiration locally and spread it globally.