Are you ready to hear the hard-hitting truth about advertising? Don't miss the hottest discussion that will deal with the most embedded myths in advertising, such as the fact that the big idea still matters the most - although it is known that these beautiful times ended for advertising in the 90s of the last century. TV is not dead yet, but you can't win the election if you are not the master of the internet. Can we break these myths?
Traditional advertising is over, nowadays advertising is not only about brands, it needs to serve a purpose. People are tired of watching only nice people and listening to their interesting but empty stories. How are advertising agencies adapting to a more and more demanding audience? Agencies still believe in advertising but do their clients believe in it? Are we facing the “Times of disappearing”? Agencies, especially network ones that liquidate or integrate their agency brands, and people known and important a decade ago, are today marginalized by the requirements of the new advertising. Many of those who create Hall of Fame are now just written in history. So what comes next?
The Golden Drum stage will welcome Marin Kostov – Muro, Executive Creative Director and Partner at All Channels Communication Group from Bulgaria, Mikołaj Sadowski, Chief Creative Officer and Partner at 180heartbeats + Jung v Matt from Poland, Eric Schoeffler, Chief Creative Officer Group Germany and Executive Creative Director Europe at Havas from Germany and Andjelko Trpkovic, Chief Executive Officer, Publicis Groupe Adriatic, Serbia.
Don’t miss the no bullshit discussion led by Agata Małkowska – Szozda, Head of Advertising, Marketing and PR department at Press Magazine from Poland.