Does the crisis in creative effectiveness persist?


Grand Hotel Bernardin, 12th floor

In the five years to 2019, less than a fifth of award-winning creative campaigns also won an effectiveness award, and yet creativity is one of the key components in driving effectiveness. In this session, WARC will reveal the results of an update to this research, which looks to establish if the conversion rate from creativity to effectiveness has improved since 2019. Using the measure of creative commitment, WARC's Amy Rodgers will break down the most awarded work from the past year to show how the best brands translate creativity into effectiveness. Discover the trends behind the winning work and learn what's working in the race for attention. 

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