How Graphic Design affects the mental state, pulls emotional strings & delivers change?


Rovinj, Croatia

We have to acknowledge the power of sight as the first touchpoint between people and the world. From the moment we wake up until we get to bed, we are constantly bombarded with information, the way information is represented is a form of Graphic design. In every single sector, whether education, tourism, economy, heritage, literature, cinema, cultural identity - graphic design has an inevitable role to craft stories create consumer emotion that drives meaningful impact.

Founder and Creative Director of Wali’s Studio, multiple-award-winning designer, Young Drummer Competition’s Jury President and TED Global Speaker, Ghada Wali will by presenting several case studies show us how graphic design can affect the mental state, pull emotional strings and deliver change.

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