PROGRAM

[TALK] The New 4 P’S of Marketing

14.10.2021
10:40

The most known marketing theory, the 4 P’s of marketing has now been updated with an additional part. Eka Ruola, Chief Creative Officer of Nitro Group in Finland dove into the model created by Jerry McCarthy and gave the rational theory an emotional boost with four new added P’s. Ruola will passionately take us through how to build a solid foundation for modern and creative brands in the world of today and tomorrow.

The most known marketing theory, the 4 P’s of marketing has now been updated with an additional part. Eka Ruola, Chief Creative Officer of Nitro Group in Finland dove into the model created by Jerry McCarthy and gave the rational theory an emotional boost with four new added P’s. Ruola will passionately take us through how to build a solid foundation for modern and creative brands in the world of today and tomorrow. The main objective is to make sure that marketing is seen as a true strategic engine for growth and creativity as a sheer superpower for brands to rely on.

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