ONLINE GOLDEN DRUM PROGRAM

10:00
[WELCOME ADDRESS]

From our Industry and Beyond. Friday’s program held online and free of charge will be dedicated to all Golden Drummers. Don’t miss stories, trends, and advice for all that want to stay creative.

10:10
[TALK] Rethinking Brand for the Rise of Digital Commerce

As the business world looks toward a post-pandemic world, the marketing discipline needs to rethink the way it talks about the brand, and reframe it for a world of digital commerce, algorithms, and almighty walled gardens. With reference to award-winning work in 2021, this presentation will explore how marketers are approaching this new requirement, building brands that work against a new social backdrop.

10:35
[TALK] We made it!

The challenges of bringing a new agency to Brazil, build a strong team, develop an unique culture and conquer clients. Without any kind of close contact.

11:00
[DISCUSSION] The impact of Social-Political Controversies on Public Relations

This day and age we can see more than ever that politics and different points of views of those in power can polarize the nations. What’s more, in correspondence to the heated discussion created by those who govern, companies are increasingly expected to distinguish themselves and take a stand on global issues. During this talk, four experts from the biggest Public Relation agencies in Poland discuss how the industry responds to the current changes, how the political controversies affect the ways of communication, their businesses and businesses of their Clients.

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11:40
[INTERVIEW] The most glorious time for marketing

We all know that if you’re going to talk the talk, you’ve also got to walk the walk. Why crafting purpose statements and bringing them to life is more important than ever? And why the most glorious time for marketing is right now? Don’t miss the interview with globally recognized highly innovative and transformational leader Raja Rajamannar, Chief Marketing and Communications Officer and President of Healthcare Business at Mastercard.

12:05
[TALK] The Creativity Crisis: Why It Persists and How We Can Address It

For over thirty years, the creative aptitude among children has been declining. The focus of this talk, however, will be on the underlying implications for adults: those who are raising and educating children, those whose development has been impacted by this crisis, and those charged with leading organizations that must respond to the increasing need for creativity in an increasingly volatile and complex global world. As it turns out, there are some remarkable similarities between the worlds of kids and adults regarding barriers to developing stronger creative aptitude. We will explore these common themes, and the potential impact of a post-COVID world, in considering how to best address the creativity crisis.

13:10
[TALK] Cha(lle)nge accepted! Sustainability concepts in the advertising market

Why is sustainability actually a topic for the advertising industry? Because marketeers are looking for sustainability solutions. Let’s talk about how it can be done and learn from selected best cases.

15:00
[DISCUSSION] The Rise of Independent Agencies in 2021

The panellists for ‘The Rise of Independent Agencies in 2021’ will represent a wide range of global independents who are keen to discuss the model, what it means, and why it could potentially help the industry as a whole. Hosted by LBB’s CEO Matt Cooper.

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15:50
[INTERVIEW] Are you ready to unicorn your organization?

Modern lifestyle requires that leaders rethink their workstyle in both ways: working practices and working space - this will boost productivity without threatening burnout, ultimately allowing leaders and all team members to convert their personal energy into fast success at scale.

16:20
[TALK] The NOportunity

A talk with McCann Bucharest’s ECD Ruxandra Papuc, Cannes Lions Gold winner, about how this region draws its unstoppable force from hundreds of “NOs” and limitations, even during a global pandemic.

16:40
[TRIBUTE] Dragan Sakan: The Art of Advertising

The year 2020 marked 10 years since our industry lost one of the most respected and admired creative minds of the Balkans and beyond, our dear Hall of Fame Member, the great Dragan Sakan - Saki. Since the festival was canceled in 2020 and we could not pay tribute to him then, we would like to honour Saki’s memory, his deeply seeded roots into the Golden Drum community and his rich legacy with a short documentary prepared by Žarko and Lazar Sakan and their agency New Moment New Ideas Company from Belgrade, Serbia.

19:00
[AWARD CEREMONY] Golden Drum Grand Award Ceremony

The highlight of the 27th Golden Drum Competition! Join us for this special online gala event where we will once again honour great creativity. We will announce the winners in One-Channel Drum, Omni-Channel Drum, Craft Drum, Creative Business Excellence Drum, and All Juries section. We will also honour the Grand Awards of the Golden Drum Competition and welcome the new member of the Golden Drum Hall of Fame.

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Golden Drum program will be held online and free-of-charge. Organizer reserves the right to make changes to the program.

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