Organizer reserves the right to make changes to the program.
Check out the screening of the work entered at the 26th Golden Drum competition and let yourself be inspired by creative works competing for the best of the best in the WHAT and WHY competition sections.
If brands today want to survive and thrive, talking simply isn’t enough. It’s critical brands match their actions to their words if they want to connect with customers and drive their business. So how can we, their agencies, be better at helping them solve their real business challenges?
Molodiya Festival is an Ukrainian festival of social advertising for young creators. At this time when the video is the king of content, their goal is to encourage young people to make difference with socially important videos.
Ewelina and Dawid will present the case study of „The Last Ever Issue”, a vivid example of culture-shifting creativity that won the first Cannes Lions Grand Prix ever given to Poland. Come and listen to what happened to the longest running Polish porn magazine after it was bought out by VMLY&R Warsaw.
When a lot of gifted people are leaving the industry. When festivals are struggling to stay relevant in the actual business context. When work-life balance is just another way of staying in the paradigm. When brand purpose and brand activism become the norm. Who and where are we? We, the creative bricks of the wall described above. We have to go to therapy. Our own personal brand therapy. Each personal story is a hybrid solution impossible to be applied to the rest of us. Before burn-out and “left job”, let’s think inside our box!
Dave will discuss how purpose-driven work abounds, and how the partners, mediums and making capabilities available to agencies can inspire abundant proactive work.
Check out the screening of the work that the 26th Golden Drum Festival WHAT and WHY Jury choose to include among the shortlisted entries.
The pace of change these days is so vague and uncertain but already fast and loud - nobody could really forecast precise outcomes or even possible scenarios. We see, how Science and IT industry impact changes in all industries as well as leadership. Therefore, we are saying that IT is probably most creative industry which enables future outlook, inevitable transformation and a lot of individuals` potential. The talk “Why and how creativity “eats strategy for breakfast”?” is going to be about why, how and who exactly would lead the change.
Has creativity anything to do with the brain and if so, where exactly can we find this fountain of sparkling new ideas? Is creativity a truly human trait or can we find creative animals?
Problem solving is a universal skill and is agnostic of what industry or market you operate in. Method Media Intelligence incorporated learnings from the art industry and government managed currencies, to create a system where digital advertising is authenticated and systematically validated. Shailin and Kirsten will share their process and findings of how standardization and systematic efforts can be far more effective than any one sophisticated technology.
Are you ready to hear the hard-hitting truth about advertising? Don’t miss the hottest discussion that will deal with the most embedded myths in advertising.
The hour after the conclusion of the daily congress program is always a happy one! It’s a great chance to meet some old friends and new like minded business professionals.
The highlight of the 26th Golden Drum Competition! Who will step on the Grand Stage and raise their hard-earned Golden Drum Award high in the air? Join us for this special gala event where we will honour great creativity. Section WHAT and Section WHY Jury Presidents will announce the winners.
Raise your glass to new inspiration, empowerment of creative thinking and to making a difference in the world by driving positive change! Cheers to the great work discovered at the 26th Golden Drum Festival and to all the winners!