[OPENING SPEECH] HOW TO WIN WHEN YOU CAN’T.

John Mescall, Global Executive Creative Director and President of McCann Global Creative Leadership Council, USA

A talk about doing great work and building a career the hard way.

Are you supremely naturally gifted? Do you know all the right people in all the right places? Do you have dream clients, and a great boss who always gives you the best briefs? If you answered ‘yes’ to any of these questions, congratulations. But this talk is not for you. This talk is for the underdogs. For those with the ambition to create something perfect in a very imperfect world. For the 99% of us who have to do it the hard way.