Connect to client centric innovations

Creative idea

The brief - new strong acquisition campaign targeting the mass market in banking services. The main challenge was to strengthen the perception of Tatra banka as a long-term innovation leader, with special focus on the perception of bringing consumers extraordinary digital experience of daily banking and client-centrism. The campaign had to be of course aligned with long-term highly profiled Tatra banka’s own brand positioning and specific tonality. The central theme is 'banking anthropocentrism' - in the campaign, we call on people to join client-centric innovations. Visually, digital particles representing innovation reinforce the philosophy of centricity.

Brand name: Tatra banka
Advertiser / client: Tatra banka
Product / service: bank account
Campaign name: Connect to client centric innovations
Agency network: INDEPENDENT AGENCY
Agency: MADE BY VACULIK
Production company: SORRYWECAN
Creative director: Milan Bielik
Art director: Matej Klíč, Martin Schurdák
Copywriter: Milan Bielik, Andrej Hrivnák
Account director (agency): Blanka Stručka Bláhová, Peter Illáš
Strategic planner / strategist: Alexandra Martinakova, Marek Krištof
Film production: SORRYWECAN
Director: Roland Wranik
Director of photography: Marian Ontko
Agency producer: Eduard Bartek