Othello - A Cybersecurity Video About DMARC | EasyDMARC

Creative idea

Our company was tasked with creating a video that would demonstrate the critical importance of EasyDMARC's email security service and one that would appeal to narrow audiences in the United States of America. In Shakespeare's 'Othello', lie becomes a reason of a tragedy. We have used that idea in our video to show how you can avoid many tragedies by using EasyDMARC’s email security system. The company's tools allow you to understand whether the sent emails are from the authentic user or if they are a SCAM and prevent any fraud that may happen.

Brand name: Sparsis Marketing Agency
Advertiser / client: EasyDMARC
Product / service: Video Production
Campaign name: DMARC Prevents Global Tragedies
Agency network: INDEPENDENT AGENCY
Agency: Sparsis Marketing Angency, Yerevan
Media agency: Sparsis Marketing Agency
Production company: Sparss Marketing Agency
Web address: https://sparsis.am/
Agency chief executive officer: Eduard Avetisyan
Chief creative officer: Janna Hayrapetyan
Art director: Anahit Khachatryan
Copywriter: Areg Khastureci
Designer: Narek Avetisyan
Account director (agency): Gayane Martirosyan
Client account director: Gayane Martirosyan
Media director: Andranik Harutyunyan
Managing director: Janna Hayrapetyan
Strategic planner / strategist: Eduard Avetisyan
Senior planner: Ani Gasparyan
Photographer: Gor Aslanyan
Illustrator: Andranik Harutyunyan
Film production: Gayane Martirosyan
Director: Andranik Harutunyan
Screenwriter: Areg Khastureci
Agency producer: Andranik Harutyunyan
Post production: Andranik Harutyunyan
Post production producer: Andranik Harutyunyan