PEPSI YEAAAAH!

Creative idea

In Ukraine, Pepsi consistently leads the cola category regarding sales and brand love. But for some reason, when most people hear the word 'cola,' they still think of a drink with a red label. To remind who is daddy, we decided to work with the moment of the order. Now asking 'Do you have Cola?' is wrong. We branded the order with a favorite taste of 67% of Ukrainians: 'Do you have Pepsi?'. Finally, we decided to unite the moment of purchase and the joy of Pepsi lovers. Got Pepsi!!! Yeaaaaaaah!!!

Brand name: PEPSI
Advertiser / client: PepsiCo
Product / service: DRINKS
Campaign name: THE NATION’S FAVORITE COLA
Agency network: INDEPENDENT AGENCY
Agency: Banda Agency, Kyiv
Production company: ELECTRIC SHEEP FILM
Web address: http://pepsico.ua
Creative director: ARTEM KARELIN
Art director: KATERYNA TKACHENKO
Copywriter: SERHII VORVYKHVOST
Designer: VELYCHEV IEVGEN, IRA LEVYTSKA, MARIA KOTEMAKO
Account director (agency): OLENA ZAIATS, STEFANIA VEREITSI
Strategic planner / strategist: BOHDAN HETMANOV, LIUDMYLA BIEI
Film production: ELECTRIC SHEEP FILM
Director: MISHA ZVEGINTSEV
Director of photography: DENIS LUCHYK
Music: IVAN ROZIN
Post production: CHUPACABRA
Additional company: SOUND: BAKER STREET STUDIO