Drowning man

Creative idea

The true measure of a man is how he treats someone who can do him absolutely no good. This is the challenge we face each time when asked to donate money to someone we don’t know. And a challenge for the Red Cross when asking Lithuanians to donate money. Lithuanians are quick to give a helping hand to relatives, neighbors or someone who could be beneficial to us, but helping a stranger…

Brand name: Red Cross
Advertiser / client: Red Cross Lithuania
Product / service: Red Cross
Campaign name: Will you help?
Agency network: INDEPENDENT AGENCY
Agency: Not Perfect Vilnius
Executive creative director: Rokas Eltermanas
Art director: Laurynas Kamarauskas
Account director (agency): Justina Rakštytė
Director: Simonas Aškelavičius
Director of photography: Feliksas Abrukauskas
Music: Papa Goose
Agency producer: Simonas Motiejūnas