Questions That Matter Connect Us More

Creative idea

Christmas spots traditionally show family coziness. But for many, Christmas Eve is a challenging period during which loved ones project their ideas about relationships, school, work or children onto them. So every year they face questions like 'Why are you still single?', 'Are you planning to finish school?', 'When are you going to have children?'. It is this honest image of Christmas that Telekom decided to show in a campaign for 10 European countries. This way we drew attention to the most important question and at the same time inspired people to communicate more respectfully during the holidays.

Brand name: Telekom
Advertiser / client: Telekom
Product / service: Image
Campaign name: Questions That Matter Connect Us More
Agency network: SAATCHI & SAATCHI
Agency: MUW Saatchi & Saatchi Bratislava
Creative director: Jaroslav Vigh, Adam Baska
Art director: Eduard Drexler, Veronika Holanova, Tomas Banik, Matej Jezko
Copywriter: Zuzana Martiniakova, Sabina Lukacova, Ivana Vitekova
Account director (agency): Tatiana Hrutkova
Strategic planner / strategist: Kamil Charvat, Lenka Dzurendova
Film production: Armada Films
Director: Adam Hashemi
Director of photography: Lasse Frank Johannessen
Music: Viktor Hazard
Post production: RUR
Additional company: Publicis Groupe Germany: Dennis, May, Jennifer Pohlmann Account Managers: Marian Zverbik, Zuzana Havranova, Eva Jarembekova Sound Design: Vladimir Bajnoci