The Great Success

Creative idea

It’s 1903. The first historic flight of the airplane has been successfully completed. Journalists asking the great inventors questions but other, more serious questions concern their mind. What if they were members of Miles+Bonus, the loyalty program by AEGEAN Airlines? In this way they could fly much more than the 0.02 miles of their first flight as they could redeem their miles on new travels. Because it is good to fly, but is better to get rewarded too.

Brand name: Aegean Airlines
Advertiser / client: Aegean Airlines
Product / service: Miles & Bonus
Campaign name: Mile-ion ways to win
Agency network: INDEPENDENT AGENCY
Agency: THE NEWTONS LABORATORY SA - ATHENS
Chief creative officer: Andreas Grigoriadis
Creative director: Andreas Dimitroulas, Paris Godenopoulos
Art director: Fay Theodorou
Copywriter: George Tsokanos, Nikolas Maravelis
Account director (agency): Antonis Bafaloukos, Xrysanthi Spertou
Film production: Picky Productions
Director: Panos Koronis