The End Of Taxes
Creative idea
The end of taxes is coming! Betclic released a ground-breaking change in its offer: the Tax-Free Game, thanks to which users do not have to pay taxes on their winnings. To promote it, we took viewers on a cinematic journey through time: from Ancient Rome, to the Wild West, passing by the Middle Ages, the hero of our story was constantly harassed by evil tax collectors. Until now!
Brand name: Betclic
Advertiser / client: Betclic Group
Product / service: Tax-Free Game
Campaign name: The End Of Taxes
Agency network: INDEPENDENT AGENCY
Agency: 180heartbeats + Jung von Matt
Additional company: Komunikacja Plus Group ; DOBRO FILMS
Production company: DOBRO FILMS
Chief creative officer: Adam Smereczynski
Creative director: Pablo Dominguez Agregan
Art director: Manuel Gomez Bautista
Copywriter: Aleksander Madej
Designer: Marek Kaleta
Account director (agency): Radoslaw Smorga
Client account director: Ricardo Domingues
Film production: Gosia Kmiecik
Director: Nuno Alberto
Director of photography: Joao Marques
Agency producer: Marcela Chelstowska
Additional company: Ricardo Domingues - Head International Projects
Ricardo Malaquias - Project Manager
Bartlomiej Ploskonka - Country Manager
Adrian Sztuk - Brand Manager
Anna Stolarz - Project Manager
Dominik Mataniak - SoMe Manager
Marcin Kuchno – Consulting Director
Hubert Raczkowski – Head Brand Practise
Daniel Harasim - Senior PR Consultant
Piotr Sojka - Executive Producer
Justyna Mienkowska - Production Manager
Marta Kobielska & Piotr Kolodziej - Production Coordinator
