Speaking together makes us #stronger

Awards: Shortlist
Entry code: 0101022GD23
Agency: VMLY&R Czechia
Advertiser / client: Česká spořitelna
Group: A. FILM, TV/Cinema Film

Creative idea

Studies showed Czechs have a problem with self-confidence. A still vivid experience from two totalitarian regimes, and the feeling that we a small nation are to blame. Česká spořitelna as the biggest bank in the country knows there is no prospering society without self-confident individuals. A long-term creative platform You Are #Stronger Than You Think encourages Czechs to believe in themselves more in various aspects of life. We reacted to a social taboo linked to discussing financial difficulties. To give people strength to ask for advice and help, we came up with an emotional story that shows speaking together helps.

Brand name: Česká spořitelna
Advertiser / client: Česká spořitelna
Product / service: Banking
Campaign name: Speaking together makes us #stronger
Agency network: VML
Agency: VMLY&R Czechia
Additional company: OAK Prague
Executive creative director: Tomáš Novotný
Art director: Valerie Rónová
Copywriter: Jarek Kratochvíla, Tomáš Křešnička
Account director (agency): Jakub Hereš
Film production: Bistro films
Director: Marek Partyš
Director of photography: David Hofmann
Additional company: Senior Account Manager Petra Dudková Junior Account Manager Thi Ngoc Anh Nguyenová Executive Manager Tomáš Dvořák


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