We Belong Together

Creative idea

The Hungarian Lottery Company, a major strategic partner of the Hungarian Football Federation through financial support, sought to unite the nation with its sub-brand, Tippmix. Beyond traditional sponsorship, Tippmix aimed to be the most passionate sponsor of Hungarian football. The 'We Belong Together' campaign was a multichannel effort, airing prominently on TV before, during, and after games, and extensively shared on social media. Seizing the excitement of summer 2024 football, the campaign captured national pride and unity. Tippmix stands as the cornerstone of this emotional journey, celebrating the shared experiences and unifying the power of football.

Brand name: Hungarian Lottery Company - Tippmix
Advertiser / client: Hungarian Lottery Company
Product / service: Tippmix / Sports betting
Campaign name: We Belong Together
Agency network: INDEPENDENT AGENCY
Agency: Lounge Group Budapest
Additional company: 235 Productions
Web address: http://www.szerencsejatek.hu
Executive creative director: Péter Radovics
Creative director: Bálint Gusztáv Monori
Art director: Péter Hárságyi, Balázs Tóth
Copywriter: Ádám Grósz, Richárd Sárközi
Account director (agency): Dániel Sperczel, Zsófia Kővágó, Anna Kárpáti
Film production: Péter Juhász, Dániel Blikk
Director: Péter Juhász
Director of photography: Gábor Garai
Agency producer: Dreissiger László, Liza Kozma, Borka Babócsai