Yle News - The most trusted news in the world

Creative idea

Finns are an exceptional nation; we trust each other. That’s why we also trust our news—and Finnish news is worthy of that trust. According to research, it is the most trusted news in the world. The goal was also to find a modern tone that would resonate with the entire nation, especially with a younger audience.

Brand name: Yle News
Advertiser / client: YLE
Product / service: Finnish broadcasting Company
Campaign name: Yle News - The most trusted news in the world
Agency network: INDEPENDENT AGENCY
Agency: Wörks, Helsinki
Chief creative officer: Pia af Hällström
Executive creative director: Henna Aapola
Designer: Sasu Lahdensuo
Account director (agency): Johanna Kouhi
Client account director: Janne Saarinen, Jere Nurminen, Mappela Riima
Film production: Directors Guild
Director: Mikko Lehtinen
Director of photography: Max Smeds
Music: El Camino sound
Agency producer: Ville Varesvuo
Post production: James Post