Pulp Gospel

Creative idea

The Love & Anarchy Film Festival promo reimagines Pulp Fiction’s iconic “Ezekiel 25:17” monologue with a distinctly Finnish twist. Instead of a Bible-quoting hitman, the sermon is delivered by a pastor channeling Tarantino, portrayed by Cannes Best Actress winner Kati Outinen. Both homage and parody, the film speaks to cinephiles in their own language: cinema. Shown in theatres across Helsinki, it elevates the idea that for true cinephiles, a powerful film can feel almost like a religious experience — a communal ritual that algorithms and streaming feeds can never replace.

Brand name: Love & Anarchy
Advertiser / client: Helsinki International Film Festival
Product / service: Helsinki International Film Festival
Campaign name: Pulp Gospel
Agency network: INDEPENDENT AGENCY
Agency: Jan Sederlöf
Production company: Breakfast Helsinki
Creative director: Jan Sederlöf
Art director: Jan Sederlöf
Copywriter: Jan Sederlöf
Director: Jan Sederlöf
Director of photography: Daniel Lindholm
Music: Petja Virikko, Akseli Soini, Ville Riippa
Screenwriter: Jan Sederlöf
Post production: Post Control
Post production producer: Toni Valla
Additional company: Producer: Antris Bonsdorff Production Coordinator: Julia Rumyantseva Production Assistant: Benjamin Phosri Focus Puller: Nea Salminen Gaffer: Kari Malmio Light technician: Vladimir Krestjanoff Sound Recordist: Saku Anttila Costume Design: Juho Pihlajaoja Stylist assistant: Lucas Toljamo Makeup and Hair: Anu Uusipulkamo Storyboard artist: James Iles Sound Design: Akseli Soini, El Camino Online: Mika Onnela, Post Control Graphics: Victor Granbacka