Full of LAV

Creative idea

We said, 'No glass deserves to stand so empty, so solitary, and so abandoned in a cupboard,' and thus we created the 'Full of LAV, full of life.' campaign, reflecting Lav's vibrant world. We portrayed people who find happiness because Lav is present in their homes, offices, and every part of their living spaces. We highlighted Lav products in designs where typography took a backseat. We infused this vibrancy into the photos, stepping into a new world that showcased the authenticity and lived experience of moments.

Brand name: LAV
Advertiser / client: LAV
Product / service: Retail
Campaign name: Full of LAV
Agency network: INDEPENDENT AGENCY
Agency: BLAB / Istanbul
Web address: https://www.lav.com.tr/