IKEA, Another Planet

Creative idea

People who lead sustainable lifestyles are perceived like some aliens, people from another planet. Maybe they really are little green men? However, they are from our planet, but they want the Earth to become another planet. The planet with a good ecology. IKEA believes that living a sustainable life is not an 'alien' lifestyle. On the contrary, this is the norm. IKEA shares this intention and provides people with everything to make the Earth ANOTHER PLANET.

Brand name: IKEA Russia
Advertiser / client: IKEA DOM LLC
Product / service: Social video about eco-activists who support the ideas of conscious consumption
Campaign name: ANOTHER PLANET
Agency network: BBDO WORLDWIDE
Agency: JSC 'Instinct', Moscow
Web address: https://youtu.be/I8lF_Vg2kfE
Executive creative director: Roman Firainer / Yaroslav Orlov
Creative director: Evgeniy Golovan / Antonina Pirogova
Art director: Antonina Pirogova
Copywriter: Evgeniy Golovan
Account director (agency): Irina Gornova / Ksenia Mikhailova
Client account director: Marina Vershinina
Managing director: Julia Gubina
Senior planner: Anna Zakharova
Agency producer: Tatyana Dmitrieva
Additional company: IKEA IKEA Marketing Manager: Inna Romagnoli IKEA Marketing Communication Manager: Anna Fokina IKEA Marketing Communications Leader Cluster: Olga Belyaeva IKEA Marketing Communications Specialist Cluster: Olga Chernova IKEA Content Specialist: Olga Trukets IKEA Content Specialist: Julia Gorina IKEA Digital Content Specialist: Halina Malashkova IKEA Interior Designer: Ivan Nyrkov