Holidays the Austrian way

Creative idea

Travellers are increasingly asking for intense travel adventures and transformative holiday experiences. They want to be 'touched' while travelling and enter into relationship with their surroundings. A destination like Austria can offer all this. The people here meet these desires through their authenticity and warmth. They accompany the guests in their search for sustainable travel experiences. The campaign conveys precisely the feeling that people currently long for: to experience one’s holiday consciously and sustainably by immersing oneself in real Austrian life. The implementation focuses on modern words that at first glance have nothing to do with a holiday in Austria.

Brand name: Holidays in Austria
Advertiser / client: Austrian National Tourist Office
Product / service: Holidays in Austria
Campaign name: Holidays the Austrian way
Agency network: INDEPENDENT AGENCY
Agency: AANDRS GmbH
Production company: Zone Media GmbH
Web address: https://www.youtube.com/watch?v=y_A76_t0FDw
Creative director: Arno Reisenbüchler
Film production: Zone Media GmbH
Director: Sascha Köllnreitner
Music: Johannes Umlauft
Additional company: pictures (c) Austrian National Tourist Office/Marco Rossi