The City of Helsinki - Find something to do before someone else does

Creative idea

If a teenager voices that they're bored, they can be sure that their parents will find something for them to do. It might be washing the windows, showeling snow, or something else just as dull. Whatever they come up with, you'd probably rather be doing something else. The lesson is: don't let yourself get caught saying you're bored during your well-deserved time off from school - Find something to do before someone else does.

Brand name: The City of Helsinki
Advertiser / client: The City of Helsinki
Product / service: Holiday activities for teens
Campaign name: Find something to do before someone else does
Agency network: INDEPENDENT AGENCY
Agency: hasan & partners, Helsinki
Additional company: GULP
Production company: GULP
Agency chief executive officer: Riku Vassinen
Executive creative director: Tobias Wacker
Creative director: Ossi Honkanen
Art director: Ayan Aden
Copywriter: Sini Teppola
Account director (agency): Maria Nordström, Barbara Sorsa
Film production: Antti-Pekka Viro
Director: Mitro Boahene
Director of photography: Mitro Boahene
Music: Akseli Soini
Agency producer: Christopher Keravuori