Knights

Creative idea

Laundry. As exciting as paying taxes. Your everyday chore. In your whole life you’ll do the laundry on average 17 000 times. And whether you think about it or not and whatever you do today, you have to do the laundry. No matter if you are a president of a country or a mom. A nun or a black character. We all do the laundry. Not only those smiling moms we usually see in laundry ads. That’s why we created a campaign to save us all everyday stains, strains and money.

Brand name: Purox
Advertiser / client: Clovin
Product / service: Laundry Detergent
Campaign name: Whatever you do today
Agency network: FCB
Agency: FCB&Milkman Warsaw
Additional company: Papaya Films
Production company: Papaya Films
Executive creative director: Małgorzata Drozdowska/ Agnieszka Klimczak
Art director: Małgorzata Drozdowska
Copywriter: Agnieszka Klimczak
Account director (agency): Monika Sosonowska
Client account director: Bartosz Woźnicki/ Grzegorz Mościbrodzki
Strategic planner / strategist: Przemysław Czyżewski
Film production: Kamila Zawada
Director: Jakub Michalczuk
Director of photography: Kajetan Plis
Music: Vova Antoniv
Post production: Xantus
Post production producer: Kasia Traczyk