Faces of Humanity

Creative idea

Thousands in Ukraine suffer complex war-related injuries. While society adjusts to amputations and prosthetics, disfigured faces still evoke a difficult mix of sympathy, disgust, and shame. Those with facial damage often want to hide from themselves and others. Restoring their faces requires time and money, with surgeries and rehabilitation being expensive. With 50,000 injured Ukrainians, 8,000 are already on the waiting list. PrivatBank, Mastercard, and Superhumans Centre launched a fundraiser. Its promo video, 'Faces of Humanity: Close Collection. Open a Person,' highlights Valentyna, a baker from Severodonetsk, emphasizing the need for support in their recovery.

Brand name: PrivatBank
Advertiser / client: PrivatBank
Product / service: Fundraising campaign video
Campaign name: Faces of Humanity
Agency network: INDEPENDENT AGENCY
Agency: Postmen, Kyiv
Production company: Postmen Production
Chief creative officer: Olga Mykhalets
Creative director: Anna Seniuk
Art director: Iryna Pavlova
Copywriter: Daria Tarasevych
Film production: Postmen Production
Director: Olga Mykhalets
Director of photography: Ilya Rieznikov
Music: Igor Bondarenko
Agency producer: Olga Mykhalets
Post production: Yegor Kadomtsev
Additional company: Vlad Vorokh, Account Manager