The voice of Nastenka: Stop Russian Fairy Tales!

Creative idea

Slovakia is a neighboring country to Ukraine, and a former satellite of the Soviet Union. But despite having a terrible 40-year experience with Russian oppression, we are an easy target for Russian propaganda. Why? Because we have always loved Russian fairy tales. The most popular one is “Frosty”, a Russian classic from 1964 that still dominates Slovak TV ratings every Christmas season. Nastenka, the main character, was dubbed by a 15-year old Slovak actress. She was silent for 60 years, but we have found her to make her raise her voice again: don't believe Russian fairy tales.

Brand name: European comission representation in Slovakia
Advertiser / client: European comission representation in Slovakia
Product / service: fighting the Russian propaganda
Campaign name: The voice of Nastenka: Stop Russian Fairy Tales!
Agency network: INDEPENDENT AGENCY
Agency: THIS IS LOCCO, Bratislava
Media agency: -
Digital agency: -
Additional company: -
Production company: Hitchhiker Films
Executive creative director: Juraj Kováč
Creative director: Juraj Kováč
Art director: Engelbert Strapec
Copywriter: Martin Polakovič
Designer: --
Account director (agency): Dominika Bobulová
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Media director: -
Managing director: -
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Film production: Hitchhiker Films
Director: Dano Dekan
Director of photography: Maroš Žilinčan
Music: -
Screenwriter: -
Agency producer: -
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Post production producer: -
Digital production: -
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