A Day Of Peace

Creative idea

The film is a story that depicts a different meaning of the word peace. In this film, a man wakes up in the morning, crosses fields and cities looking for other people, roams malls for food, and finds new places to make a camp and spend the night. Likely to be the last man on Earth after a nuclear disaster, he is living not the peace we want but the one we might have to face.

Brand name: Emergency
Advertiser / client: Emergency
Product / service: NGO
Campaign name: A Day of Peace
Agency network: OGILVY
Agency: Ogilvy Milano
Production company: The Family
Web address: https://www.youtube.com/watch?v=BuTmcvJQhXo&ab_channel=EMERGENCYNGO
Executive creative director: Lavinia Francia, Francesco Basile
Creative director: Alberto Crignola, Nicolò Mondonico
Client account director: Consuelo Dionigi
Strategic planner / strategist: Silvia Tasso
Director: Igor Borghi
Director of photography: Emanuele Zarlenga
Music: Enzo Casucci
Agency producer: Lorenzo Alaimo, Giulia Cattani
Post production: Band
Post production producer: Barbara Calicchio
Additional company: President & Chief Creative Officer: Giuseppe Mastromatteo Head of Strategy: Luca Tapognani Head of Tv Production: Sanam Bartoletti Head of Social: Carola Bracci Senior Social Media Manager: Rodolfo Lombardi Social Media Manager: Melanie Gemelli Head of Pr: Anna Esposito Production Manager: Federico Luiselli Global CCO: Liz Taylor