Broken Ones

Awards: Grand Prix
Entry code: 0103003GD23
Agency: Folk Finland, Helsinki
Advertiser / client: Myllylahti
Group: A. FILM, Long Online film

Creative idea

Award winning Finnish author Tommi Laiho released his latest crime novel Broken Ones in October 2022. The release was followed by a thrilling short film. The story in the film is inspired by novel but not taken from the book. It sticks strictly into the world of novel by using two characters from the book in leading roles. Broken Ones is shocking, surprising, and even distressing film. It’s also age restricted for 16 years and older audience. But when knowing the context, the film reveals itself as a novel way to market a novel.

Brand name: Tommi Laiho
Advertiser / client: Myllylahti
Product / service: Novel Book
Campaign name: Broken Ones
Agency: Folk Finland, Helsinki
Production company: Directors Guild Helsinki
Creative director: Tommi Laiho
Art director: Kimmo Kivilahti
Film production: Juha-Matti Nieminen
Director: Pete Riski
Director of photography: Jean-Noël Mustonen
Music: Juri Seppä, Humina
Post production: James Post, Grade One


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