JOZE: The Optimistic Giraffe

Creative idea

Giraffe Joze, a beloved preschool character in Georgia known for his positive lessons and songs, became the cornerstone of Bank of Georgia's nationwide winter campaign. This time, Joze was here to deliver a lesson for adults. In 'Giraffe Joze: The Prequel,' his story extended beyond the classroom, exploring his journey of self-discovery and resilience. With an original cover of “Tubthumping (I Get Knocked Down),” the campaign reminded viewers that no matter the challenges, the best is yet to come, aligning with the Bank’s commitment to motivating and uplifting people across the country.

Brand name: Bank of Georgia
Advertiser / client: Bank of Georgia
Product / service: Financial Services
Campaign name: JOZE: The Optimistic Giraffe
Agency network: J. WALTER THOMPSON
Agency: JWT Metro, Tbilisi
Additional company: Metro Production, Heima Production, Highway VFX
Production company: Metro Production
Agency chief executive officer: Nikoloz Bochorishvili
Chief creative officer: Eka Kipiani
Executive creative director: Giorgi Kvitatiani
Creative director: Eka Kipiani
Art director: Sali Nikolaishvili, Bruce Lee
Copywriter: Davit Buskoncha Kiladze, Zuka Berdzenishvili
Designer: Sandro Laliashvili, Luka Mosiashvili
Account director (agency): Alexi Chikovani
Client account director: Acchi Amaghlobeli
Film production: Metro Production
Director: Nikusha (Kukusha) Motsonelidze
Director of photography: Max Whiting
Music: Heima Production
Agency producer: Sofo Farjiani
Post production: Metro Production
Post production producer: Buro
Additional company: Agency: JWT Metro Content creator: Gika Mikabadze Financial director: Tamar Lashkhidze Production company: Metro Production Stage artist: Davit Chkoidze Project manager: Maya Gurabanidze Executive producer: Sandro Gabilaia Client: Bank of Georgia Head of marketing team: Levan Gomshiashvili Head of brand direction: Mariam Tsanava Brand managers: Solo Tsitsuashvili, Saba Lekiashvili, Ana Tediashvili