Behind The Curtain

Creative idea

BEHIND THE CURTAIN - Where wards turn into wonderland. CONTEXT For sick kids, a hospital ward with its never-ending tests and examinations is a stressful and scary place with very little room for escape. IDEA Thanks to the new creative workshop “Behind The Curtain” we invited the kids to imagine a unique and magical adventure in which the hospital curtain acts as the gateway to an imaginary world. Joined by world-class directors and set designers we transformed their regular hospital room into the stage for their story. Out of this great collaboration, a short film was born: “Rosie and the Rainbow”.

Brand name: Theodora Foundation
Advertiser / client: Theodora Foundation
Product / service: Foundation
Campaign name: Behind The Curtain
Agency network: HAVAS
Agency: Havas Switzerland
Media agency: Havas Media
Production company: UNIT9
Web address: https://www.behindthecurtain.ch
Executive creative director: Gabriel Mauron
Art director: Hadi Hassan-Helou, Pierre-Antoine Gilles, Tom Wrigglesworth, Simeon Brandner
Copywriter: Mathieu Cuvelier, Matt Robinson
Account director (agency): Solenn Laurent
Media director: Yvonne Hefti
Managing director: Camille Delesalle
Film production: UNIT9 Films
Director: Luke & Joseph
Director of photography: David Procter
Post production: Absolute