Safety Video

Creative idea

Presentation of safety rules is a mandatory element of any commercial airline travel. Although it’s a very important part of the flight, most passengers perceive it as boring. LOT Polish Airlines decided to change that. The new safety video to be screened during all flights aboard LOT Dreamliners was filmed in the National Museum in Warsaw. It combines the mandatory element of passenger education, in accordance with international air travel regulations, with the promotion of Polish culture. Masterpieces by such masters as Matejko, Boznańska, Malczewski or Mehoffer in an unexpected way participate in the presentation of safety rules.

Brand name: LOT Polish Airlines
Advertiser / client: LOT Polish Airlines
Product / service: safety video
Campaign name: Safety Video
Agency network: GREY
Agency: GREY WORLDWIDE WARSZAWA
Production company: Prime Time
Web address: http://www.lot.com
Agency chief executive officer: Adam Śmiłowski
Executive creative director: Jakub Korolczuk
Creative director: Jakub Kopiczyński, Marek Górski
Art director: Aliaksandr Sasha Kanavalau, Michał Rudek
Copywriter: Magdalena Zalewska, Karolina Pasek
Account director (agency): Helena Olecka, Agata Pamięta
Client account director: Ewa Lampart, Iwona Czech
Film production: Barbara Poznanski
Director: Adrian Chudek
Director of photography: Marek Rajca
Music: Marek Domański
Agency producer: Anna Green
Post production: ColorOffOn
Post production producer: Marcin Bartak, Anna Łukasiewicz
Additional company: Costumes: Paweł Kędzierski Production design: Aneta Szpakowska Production co-ordinator: Aneta Bieniek Online Artist: Darek Dąbrowski, Wojtek Łebkowski, Robert Kropop 3D Animator: Paweł Lorenc Graphic Designer: Mati Gryc 2D Animator: Aleksandra Kozłowska, Katarzyna Kozłowska Sound: Studio Halo VO: Krystyna Czubówna, Sean Palmer