The Sound of Stories

Creative idea

We wanted to celebrate all the passionate and sensitive viewers that share the same passion for great stories as Netflix. To do that we highlighted one of the most iconic trademarks of the brand: the “Tudum” we hear every time we start a show on Netflix. Just like that, daily scenarios turn into the beginning of great new tv shows or movies, from comedy to horror, through the eyes of our protagonists: everytime they recognize one of those moments, they can’t help it but comment it with a Tudum. The unmistakable sound that triggers the beginning of a great new story.

Brand name: Netflix
Advertiser / client: Netflix
Product / service: Netflix
Campaign name: The Sound of Stories
Agency network: PUBLICIS
Agency: Publicis Italy
Production company: Mercurio Cinematografica
Executive creative director: Andrey Tyukavkin
Creative director: Alessandro Candito, Matteo Grandese
Art director: Giulia Trimarchi, Giulio Frittaion
Copywriter: Gian Marco Panichelli, Geo Joseph
Client account director: Ilaria Lorenzetti
Strategic planner / strategist: Alex Moore, Andrea Battista
Film production: Mercurio Cinematografica
Director: Alex Feil
Director of photography: Stéphane Fontaine
Agency producer: Francesca Zazzera, Laura Mazzia, Antonio Radice Fossati, Luca Fanfani, Martina Perversi, Valentina Allievi
Additional company: Global CCO Publicis WW: Bruno Bertelli Chief Creative Officer: Cristiana Boccassini, Mihnea Gheorghiu Chief Strategy Officer: Bela Ziemann Social Media Manager: Nicolò Russo