Filosofos

Creative idea

Greece. The land of great philosophers. Socrates, Aristotle, Plato… and more recently George, Bill, Mike and many others. Cause every week, a new philosopher is born in Greece; right after a Tzoker lottery, the largest lottery game in Greece. And all these philosophers have the answer of where happiness lies. Happiness lies in simple, everyday things: When you connect with nature… of a Caribbean island, in a glass of wine… a 1947 Château Cheval Blanc, in the air that caresses your hair… while you sail your yacht. So next time, there is no need to philosophize… Tzoker is the answer.

Brand name: Tzoker
Advertiser / client: Opap group of companies
Product / service: Gaming Company
Campaign name: Tzoker Filosofos
Agency network: INDEPENDENT AGENCY
Agency: THE NEWTONS LABORATORY SA - ATHENS
Executive creative director: ANDREAS GRIGORIADIS
Creative director: ANDREAS DIMITROULAS
Art director: PARIS GODENOPOULOS
Copywriter: GEORGE TSOKANOS
Client account director: MANOS SERGIOS