Good Food. Good People. Better World.

Creative idea

Rohlik.cz is a Czech online food retailer focused mainly on local products in organic quality. After the first wave of COVID, the brand wanted to remind people how important it is to go back to their roots and rediscover things that have long been forgotten due to the frantic pace of time. Back to the countryside, to nature, organic food and crafts, where everyone still believes that the world can become a better place. The length of the TV spot was kept to this unconventional format and with great timing and a positive message, it resonated brilliantly across all age groups.

Brand name: Rohlik.cz
Advertiser / client: Velká Pecka, s. r. o.
Product / service: Rohlik.cz
Campaign name: Good Food. Good People. Better World.
Agency network: INDEPENDENT AGENCY
Agency: Wilhelm Kinga
Production company: Bistro Films
Web address: https://www.rohlik.cz
Creative director: Pavel Wilhelm Přibyl
Art director: Katarína Kinga Králová
Copywriter: Pavel Wilhelm Přibyl
Director: Marek Partyš
Director of photography: Filip Marek
Music: Butter Music / James Harries
Post production: UPP
Additional company: Jiri Rákosník (CMO, rohlik.cz) Míla Knepr (Strategy Consultant, Contagious) Jiří Ptáček (Bistro Films) Producer: Lucie Slavíčková Prod. manager: Tomáš Nekvasil Prod. designer: Martin Krejzlík Wardrobe designer: Oscar Charpentier Make-up designer: Jana Dopitová Editor: Filip Malásek & Robota