Francesca

Creative idea

This film is a new chapter of 'For Successful Living' Diesel mantra, with a story that celebrates the freedom to be themselves. We told the life and transition phase of Francesca, a young transgender girl, made up of small and big challenges, which will lead her to full awareness of herself and to achieve her greatest dream. A storytelling with a completely unexpected narrative twist that shows how the brand has always a modern and controversial point of view.

Brand name: Diesel
Advertiser / client: Diesel
Product / service: Diesel
Campaign name: Francesca
Agency network: PUBLICIS
Agency: Publicis Italy, Milan
Production company: Division Paris
Executive creative director: Mihnea Gheorghiu
Creative director: Thiago Cruz
Art director: Mattia Mingardo
Copywriter: Silvia Serreli
Account director (agency): Filippo D’Andrea, Ilaria Castiglioni, Mirko De Martini
Strategic planner / strategist: Monica Radulescu
Film production: Division Paris
Director: François Rousselet
Director of photography: Matias Boucard
Music: Sizzer
Agency producer: Francesca Zazzera, Anna Sica
Post production: Mikros Image
Post production producer: Sébastien Noyon
Additional company: Global CCO Publicis WW: Bruno Bertelli CCO Publicis Italy: Cristiana Boccassini Social Media Manager: Saraluna Micciche Head of Social Client Services and Strategy: Alessandro Bochicchio MSL Group Director / Head of Engagement and Experience: Kim Piquet Music creative director : Jules de Chateleux Music Supervision: Michael Bertoldini Music Producer: Seppl Kretz