Shop.Beeline Imaginarium

Creative idea

Task: Raise the brand awareness and deliver the key benefit: buy a smartphone with a free mobile plan included in the online shop shop.beeline.kz. Strategy: Create an eye-capturing video and ear-capturing song with a repeating and easy to remember key message - buy a smartphone in shop.beeline.kz and don’t pay for mobile plan. Idea: Shop.Beeline is a virtual shop, it does not exist in the physical world. So everyone can imagine what a new shop.beeline and its shop assistants look like, it can be as crazy as a young wild imagination you have.

Brand name: Beeline Kazakhstan
Advertiser / client: Beeline Kazakhstan
Product / service: Shop.Beeline
Campaign name: Shop.Beeline Imaginarium
Agency network: GREY
Agency: GForce/Grey, Almaty
Production company: Gvardiya Production House Ukraine
Executive creative director: Yevgeniy Kostylev
Creative director: Sergii Kolos
Art director: Anton Ussenov
Copywriter: Rafael Imamniyazov
Designer: Rodion Bashmakov
Account director (agency): Anastasiya Ivanova
Client account director: Anna Kostyleva
Managing director: Yuliya Tushina
Film production: Gvardiya Production House Ukraine
Director: Valentyn Minchuk
Agency producer: Oleg Koshevoy
Post production producer: Artyom Pluzharov