Small Business Struggles

Creative idea

Many small and middle enterprisers travel to their customers and are paid in cash. This often leads to confusion on the customers' side about how much money to have at hand, and when cash is insufficient, they need to seek an ATM. In the meantime, enterprisers lose their time waiting. But CSOB Bank now offers a mobile payment terminal for comfortable and fast payments by credit card or smartphone. We use unconventional enterprise profession of chimney sweeper, who doesn’t use the terminal, so all he has to do is wait for his payment and waste his time doing different activities.

Brand name: CSOB Bank
Advertiser / client: CSOB Bank
Product / service: Mobile payment terminal
Campaign name: Small Business Struggles
Agency network: SAATCHI & SAATCHI
Agency: MUW / SAATCHI & SAATCHI, Bratislava
Production company: Cookie Films
Executive creative director: Jakub Kuvik
Creative director: Jakub Kuvik
Art director: Roman Svajka
Copywriter: Juraj Chmel
Account director (agency): Anh Doan, Diana Hromekova
Strategic planner / strategist: Jakub Straka
Director: Martin Marcek