ZEN.COM

Creative idea

Today’s banking is about lengthy contracts, unclear dislaimers and hidden fees. We wanted to show that it is possible to break away from this and make money management more... ZEN. That is why we turned the creation of ZEN into a biblical narrative in which our brand became a god-like force, rescuing us from chaos representing the entire financial category. To stress the scriptural struggle between good and evil we went black and white. We showed chaos as dark twisted matters taking control over our lives and devices that we use to try to manage our money. And ZEN become the light embodying heaven.

Brand name: ZEN.COM
Advertiser / client: ZEN.COM
Product / service: ZEN payments
Campaign name: ZEN VS CHAOS
Agency network: ISOBAR
Agency: Isobar Poland, Warsaw
Production company: Platige Image
Web address: http://www.zen.com
Creative director: Łukasz Kotliński
Art director: Konrad Białek, Marcin Kowalski
Copywriter: Monika Ratajczyk
Account director (agency): Mania Kostrzewska, Anna Trybuszewska
Client account director:
Strategic planner / strategist: Bartosz Sobczak
Director: Bartłomiej Kik
Music: Big Sync Warsaw
Agency producer: Magdalena Gierej
Post production producer: Julia Gensina, Sylwia Ślusarczyk
Additional company: Senior Music Supervisor - Mateusz Szmigiero Head Of Music - Michał Krajewski CG Supervisor – Piotr Ołtarzewski Sound Postproducer – Sabina Pająk Account Manager - Szymon Kopiec